Higher Education

Engage more donors

What motivates people to support their alma mater or local university? Your appeal should be as unique as an individual’s college experience.

  • Two married alums may be interested in enhancing student campus life.
  • Ethnic alumni could be encouraged to provide opportunities for first generation college students.
  • Former collegiate athletes would like to support athletic scholarships.
  • Student parents are motivated to advance educational programs.

And of course, there are different appeals for different university programs:

  • The organization is looking to increase the breadth of participation in renewals and special appeals for the U.S. News & World Report rankings.
  • The academic medicine department needs additional research funding.
  • The university is juggling many schools and campuses with its long-standing capital campaign that continually seeks annual donors and major gifts.

How do you manage these seemingly competing interests?

It comes down to a strategic plan that is scheduled appropriately and reaches the right targets to ensure highest response rates.

For example, a philosophy that we employ at C.I. Partners Direct is “generational marketing.” We mine your database, segmenting it from millennials to matures, and identify the depth of each relationship to your university. Importantly, our creative team gets to work designing an appeal that resonates with each targeted segment, whether university alum, parents of current students, or friends of the university.

Let’s grow your donor loyalty program. We offer:

How can we help you?

Contact us today to implement the right industry-leading fundraising strategies for your university.

Our Clients Say It Best

We have been working with several of the C.I. Partners Direct team on our annual giving campaigns for several years and have been extremely pleased with the level of service they provide so when they moved to C.I. Partners, we followed. Francis Baysinger and her team provide outstanding customer service—they anticipate our needs, are proactive and work with us to make changes when needed. Many of our campaigns are very complex and the production team takes the time to listen and to insure that what we need is delivered. In short, I recommend C.I. Partners without reservation.
JoEllen KaySenior Director, Annual GivingUC San Diego

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December 1, 2017

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