Nonprofits – Cultural Services

Creating a family of supporters

Nonprofits serving the arts and cultural market are unique and it can be extremely challenging getting donors to support your cause. Your zoo, aquarium, science center, museum, etc. is seeking the same dollars as life-saving hospital foundations and social service organizations protecting women, children and our world! How do you compete? Create a family of supporters through membership and donation fundraising.

Building your core membership

We understand that acquiring and retaining members is difficult. Sadly, statistics indicate that nonprofits in the arts and cultural arena are losing members at a faster rate than they are being gained. Growing and maintaining your membership is crucial to your donor pipeline. It’s time to get creative with your nonprofit fundraising program!

Much can be learned from for-profit sector customer loyalty programs. Without going into great detail, consider Amazon Prime – membership gains you free shipping. Translate that to the nonprofit world – membership gains your privileges. So, as donor loyalty programs are being developed, consideration should be given to membership benefits that will entice prospects and one-time donors to convert to sustainable, long-term donors.

Some of our membership marketing best practices at C.I. Partners Direct include:

  • Exclusivity – Ensuring constituents know that there is exclusivity to membership, including member-only events and previews, early entry times, branded premium merchandise, and more, as a way to motivate donors to become members.
  • Stay in touch – Members want to hear from you and are among your best advocates and referral sources. Let’s leverage that!
  • Know your members – Never undervalue the engaging effect that personalized direct mail and online communications have with your membership base. Utilizing the data gleaned from your membership database to customize your messaging and offers is extremely impactful.
  • Membership level targeting – Segmenting your list by different membership levels with the goal of moving members up the membership ladder.
  • Social media – Spreading the word about events, etc. that are free for members and setting up private members-only groups.

Don’t forget about your supportive donors

As we all know, sometimes supporters are not interested in becoming members per se. Rather they wish to support your cause for the good that you are achieving on behalf of your beneficiaries, whether that’s saving animals, promoting the arts, furthering exploration through science, improving our environment and more. We ensure that your fundraising program includes creative and innovative ways to reach new donors as well as moving existing donors into more full and engaging relationships with your organization that net larger, long-term donations.

We’d be honored to help

Managing an exceptional and balanced nonprofit fundraising program that addresses both members and donors takes exceptional knowledge, experience and skill. Our experienced consultants, project managers, data analysts and creative team work diligently with you to provide customized strategies and long-term solutions to exceed your nonprofit fundraising goals.

Our personalized service for nonprofits serving the unique cultural market include:

Contact us today to implement the right industry-leading fundraising strategies for your nonprofit.

Our Clients Say It Best

I would highly recommend C.I. Partners Direct for your direct mail fundraising appeals. Not only do to they provide high quality print pieces, they provide exceptional and extensive non-profit fundraising expertise to help increase the return on investment for your appeals. They are not just another print house. The entire team at C.I. Partners knows how to tailor your appeals to help achieve your fundraising goals, and they walk alongside of you through the entire process.
Nesha CrossmanDirector of Development - Western RegionNuru International

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SCAHD Meeting/Luncheon

October 13, 2017

Valley Presbyterian Hospital... more...

50th AHP Annual International Conference

October 18, 2017 - October 21, 2017

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