Higher Education

Engage more donors

What motivates people to support their alma mater or local university? Your appeal should be as unique as an individual’s college experience.

  • Two married alums may be interested in enhancing student campus life.
  • Ethnic alumni could be encouraged to provide opportunities for first generation college students.
  • Former collegiate athletes would like to support athletic scholarships.
  • Student parents are motivated to advance educational programs.

And of course, there are different appeals for different university programs:

  • The organization is looking to increase the breadth of participation in renewals and special appeals for the U.S. News & World Report rankings.
  • The academic medicine department needs additional research funding.
  • The university is juggling many schools and campuses with its long-standing capital campaign that continually seeks annual donors and major gifts.

How do you manage these seemingly competing interests? It comes down to a strategic plan that is scheduled appropriately and reaches the right targets to ensure highest response rates.

For example, a philosophy that we employ at C.I. Partners Direct is “generational marketing.” We mine your database, segmenting it from millennials to matures, and identify the depth of each relationship to your university. Importantly, our creative team gets to work designing an appeal that resonates with each targeted segment, whether university alum, parents of current students, or friends of the university.

Let’s grow your donor loyalty program. We offer:

How can we help you?

Contact us today to implement the right industry-leading fundraising strategies for your university.

Our Clients Say It Best

Our partnership with CIPD has been a consistent highlight of our Annual Campaign program, and we’re so grateful to get to do this work together. CIPD exhibits incredible attention to detail and great depth of knowledge, all while completing projects with seamless execution. And, the extensive analytics they provide are instrumental in informing our overall strategy. Beyond CIPD’s skill set and high-quality customer service, I truly look forward to our communications and ongoing interactions throughout the year. Their whole team is genuine and authentic in their desire to advance our mission, and we are grateful to have them standing with us!
Lauren D.Nonprofit Social Services client

Upcoming events