Higher Education

Engage more donors

What motivates people to support their alma mater or local university? Your appeal should be as unique as an individual’s college experience.

  • Two married alums may be interested in enhancing student campus life.
  • Ethnic alumni could be encouraged to provide opportunities for first generation college students.
  • Former collegiate athletes would like to support athletic scholarships.
  • Student parents are motivated to advance educational programs.

And of course, there are different appeals for different university programs:

  • The organization is looking to increase the breadth of participation in renewals and special appeals for the U.S. News & World Report rankings.
  • The academic medicine department needs additional research funding.
  • The university is juggling many schools and campuses with its long-standing capital campaign that continually seeks annual donors and major gifts.

How do you manage these seemingly competing interests? It comes down to a strategic plan that is scheduled appropriately and reaches the right targets to ensure highest response rates.
For example, a philosophy that we employ at C.I. Partners Direct is “generational marketing.” We mine your database, segmenting it from millennials to matures, and identify the depth of each relationship to your university. Importantly, our creative team gets to work designing an appeal that resonates with each targeted segment, whether university alum, parents of current students, or friends of the university.

Let’s grow your donor loyalty program. We offer:

How can we help you?

Contact us today to implement the right industry-leading fundraising strategies for your university.

Our Clients Say It Best

C.I. Partners Direct has been an excellent strategic partner for Cal Lutheran. They’ve played an essential part in helping us develop our fundraising strategy and have brought focus, creativity and results to our direct mail program.
Michelle SpurgeonCalifornia Lutheran University

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February 15, 2019

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