What motivates people to support their alma mater or local university? Your appeal should be as unique as an individual’s college experience.
And of course, there are different appeals for different university programs:
How do you manage these seemingly competing interests? It comes down to a strategic plan that is scheduled appropriately and reaches the right targets to ensure highest response rates.
For example, a philosophy that we employ at C.I. Partners Direct is “generational marketing.” We mine your database, segmenting it from millennials to matures, and identify the depth of each relationship to your university. Importantly, our creative team gets to work designing an appeal that resonates with each targeted segment, whether university alum, parents of current students, or friends of the university.
Let’s grow your donor loyalty program. We offer:
Contact us today to implement the right industry-leading fundraising strategies for your university.