Building long-term donor loyalty is the gold standard of fundraising. To attain this, organizations must be willing to make the same level of unflinching, year-over-year commitment they are asking of their donors.
One annual fundraiser mailing won’t do it. Neither will two. Rather a dedication to ongoing, great communication, with built-in analysis and program adjustments, will result in robust and enriched donor relationships. It takes time and patience.
If you’ve been in the donor cultivation and/or fundraising business for any length of time then sadly you may have lived through one of these painful scenarios:
The way we see it, whatever you’ve done to earn today’s donation is in the past – it’s what you are planning to do next, and how quickly you do it, that determines the likelihood of a thriving and growing donor program.
Our job is to counsel you and your executive team from the beginning on the power of good donor stewardship. You simply must care about each and every donor – from the first-time donor who helps offset the natural attrition of your database to increasing the lifetime value of all donors. Demonstrating this occurs through a well-developed, donor-centered strategic plan that is personal and respectful and that grows and resonates with donors over several years and multiple channels.
Our experienced consultants will help you prioritize the “three A’s” of good donor stewardship:
Done right, a well-developed donor stewardship program can convert a single one-time gift into a long-term donor relationship that could eventually lead to larger legacy gifts. Make no mistake, when a bequest seemingly comes out of nowhere, it often comes from years of modest but steady annual giving – the direct result of an ongoing, years-long donor stewardship program.
Contact us today and let’s develop a plan that: