Think of implementing your long-term fundraising goals as developing a beautiful neighborhood community. Each house represents a unique fundraising campaign – still structurally consistent with the ambience of the neighborhood (aka your brand) but uniquely personalized in its curb-appeal and interior design (aka messaging and graphic design) to fit the personalities of the individual homeowners (aka your constituents).
We have your architects – At C.I. Partners Direct we are partners in your success. It all begins with the architects – these are our consultants who listen intently to your goals and objectives, guiding you with their experience and drafting a blue print for success.
We assign you a general contractor – Our project managers are more like general contractors overseeing each campaign. They pull together the team that exceeds your expectations in all phases of the implementation, from creative data segmentation, to printing the direct mail piece, to launching the digital marketing components. Importantly, the project manager is your single point of contact.
You have your own interior designer – Our creative director works closely with your team to bring your vision to fruition, ensuring the design and messaging are on-point and capture your donors’ attention. Read more.
The technical specialists then step in – When building a home this is where the electricians, plumbers and finishers provide their technical expertise. In the world of fundraising our technical experts are:
On to the next house – As with any good development, lessons are learned and improvements made so the next house is better than the first. This is how we envision our clients’ long-term fundraising strategies. Together, we learn from previous campaigns by reviewing the results, and making adjustments as necessary to the messaging, creative and/or deliverables.
Contact us to build your perfect neighborhood of donors.
C.I. Partners Direct has been an invaluable strategic partner for USC. They comprehend the complex data segmentation that we use at USC and they have detailed quality control processes to verify that our mailing goes out on time and with quality. They anticipate our needs, accommodate our schedules, and most importantly provide us with outstanding customer service and results. I highly recommend their knowledge and experience as an essential fundraising partner.
C.I. Partners Direct handles all of my direct mail needs. I oversee many other areas of fundraising within the Stamford Hospital Foundation and would not be able to get it all done without them. With C.I. Partners, I can focus on my other responsibilities while I know the strategy and product of my Annual Giving piece is taken care of. And as a result, my Annual Giving program continues to exceed the goals we set each year.
The professionalism and diligence CI Partners Direct exhibits with every job is outstanding. Our relationship is such that I can relax and know things are going to be handled to our highest standards. Our direct mail program is in great hands with CI Partners Direct!
C.I. Partners Direct has been an excellent strategic partner for Cal Lutheran. They’ve played an essential part in helping us develop our fundraising strategy and have brought focus, creativity and results to our direct mail program.
I cannot thank you enough for the outstanding service that you provided Northridge Hospital Foundation in our direct mail appeal. C.I. Partners Direct was responsive to my needs and produces exceptional, timely and results–oriented mailings for us. Your guidance and suggestions are very much appreciated. I’m pleased with the level of service that I’ve received and highly recommend C.I. Partners to my peers.
Working with C.I. Partners Direct has been instrumental in helping Cal State LA grow our annual giving program. The team at C.I. Partners has helped to tie direct mail with our phone program and allowed us to increase participation. We could not be more pleased with the quality of the pieces our alumni receive. The team at C.I. Partners are dedicated professionals who help us stay within budget, meet deadlines and keep us on tasks from start to finish. I could not ask for a better partnership.
I love working with C.I. Partners Direct! They are always great with communicating upcoming deadlines, coming up with great creative, and helping to work within budget guidelines.
CHOC Children’s Foundation has worked with CI Partners for almost 2 years now. Our partnership has resulted in revenue of over $1.2 million annually through direct mail and associate giving. Thanks to the tremendous work that they do, we have developed innovative direct mail strategies that have increased donor dollars and fostered a higher level of donor engagement.
Thank you for being such an awesome steward of all of our programs. We so value your expertise, flexibility, and fortitude under pressure! Everyone at C.I. Partners Direct is truly the best. We are so lucky to partner with you!!!
When it comes to annual giving there are any number of vendors that play the game of being a true partner with their clients, but C.I. Partners Direct is our sixth man to success. With exceptional personalized customer service, they are a part of our team from the beginning to the end of each and every project. Sometimes, even going into overtime. The team at C.I. Partners helps our small but mighty team be confident that we are growing our donor base, connecting to our constituents, learning donor behaviors and creating a sustainable pipeline.
805-585-5270
bea@cipdirect.com
Senior Project Manager
Bea has been a Project Manager with C.I. Partners Direct since 2012. With her high level multitasking and time management skills Bea helps keep her clients on task and on schedule to meet and exceed their fundraising goals.
Bea says she especially enjoys collaborating with social and cultural organizations to help them achieve their goals. “I love that I’m always learning and growing by working with these organizations and learning about their wonderful causes.” She remembers seeing her very first project through from start to finish and the tremendous sense of accomplishment and pride she felt.
On the personal side, Bea is passionate about her family, which she says is her “everything!”
“One item on my bucket list is to travel the world!”
805-256-1599
will@cipdirect.com
Technical Analyst
Each campaign is a story to raise awareness for a valuable cause. Will says he likes walking alongside these amazing organizations and to help make a difference in what little ways he can.
Since joining C. I. Partners Direct, Will is committed to discovering insights through the analytical process of deep diving into clients’ data. “To be able to answer the ‘where’ and ‘how’ of reaching and exceeding our client’s fundraising goals by transforming complex data into compelling stories is so empowering – I love what I do.”
On the personal side, Will very much loves speculating on upcoming Star Wars theatrical plot points and drinking milkshakes with his wife.
“One item on my bucket list is to visit all the wonderful lands of Walt Disney World with my family!”
805-320-5170
corinna@cipdirect.com
Consultant
Corinna’s career with C.I. Partners Direct began in 2011 as a Senior Project Manager, where she worked with a diverse, high-level client base.
In 2015, she became Lead Project Manager, supporting the project management team, and then moved into the role of Client Services Manager. Here she continued to work alongside the project management team, interacted with clients on a broader scale, and worked closely with all of C.I. Partners’ teams to develop and implement services and products that best serve our clients.
Corinna is now utilizing her experience and industry knowledge from the past 11 years to guide clients in their fundraising efforts, as a Consultant.
She resides in Ventura, California where she and her husband enjoy an active outdoor lifestyle at the beach, camping, boating and traveling. She has two grown children and recently became “Grammee” to granddaughter Charlee.
805-585-5271
mia@cipdirect.com
Project Manager
Mia joined the C.I. Partners Direct team in August 2017 as the first Junior Project Manager. She brings in years of customer service and an overall great work ethic and has shown her value as a Project Manager to her customers.
As a former executive assistant to financial CEO’s, helping others has always been her forte. “I was always in the business of helping other people. There is no greater feeling than seeing and hearing goals being achieved, and being a part of that is fulfilling for me.”
Mia says that she loves working at C.I. Partners Direct. “The clients are great people and the office environment is the best I have ever worked in.”
On the personal side, Mia was a professional dancer and teacher. Today she still dances at a local studio and is hoping to go back to teaching while working at C.I. Partners Direct.
“One item on my bucket list is to travel the whole world and eat all their cuisine!”
805-585-5276
trisha@cipdirect.com
Senior Project Manager
Trisha brings many years of customer service and patient care experience to our company. These lend themselves well to her success as an exemplary support for our clients.
Trisha says that she is very proud working at C.I. Partners Direct because she knows that the projects developed by our company in partnership with our clients truly help to make a difference in people’s lives.
When not at work, Trisha enjoys spending time with her daughter and traveling and is passionate about learning different languages and embracing various cultures.
“One item on my bucket list is to visit Machu Picchu in the Andres Mountains of Peru.”
805-585-5275
gab@cipdirect.com
Lead Project Manager
As a Lead Project Manager with 20 years experience and being the mother of five, Gabriela has multi-tasking down to a science. Scheduling is her forte. From start to finish, Gabriela keeps her client’s projects running smoothly and efficiently at every stage of the process.
Gabriela says she absolutely loves everything about what she does and remembers fondly when a client stated that Gabriela was one of the best project managers she has ever worked with.
On the personal side, Gabriela is passionate about spending time with her children and all of their activities that keeps the family busy.
“One item on my bucket list is to be a contestant on the Amazing Race!”
805-585-5272
nadia@cipdirect.com
Project Manager
Nadia joined CI Partners Direct in May 2018 and brings with her over seven years of Project Administration experience. She has a keen eye for detail and a “perfectionist” drive that shows in all of her work.
Nadia says she looks forward to working with great organizations to help make an impact on people’s lives. “I’m excited to see the kind of success our clients will receive through our projects.”
In her free time, Nadia loves traveling as well as trying new food – either cooking up new recipes or finding new restaurants.
“One item on my bucket list is to pilot a plane…even if just for a minute.”
805-256-1611
john@cipdirect.com
Chief Executive Officer/Co-founder
John has over 23 years of executive leadership experience with the development and operations of nonprofit direct mail marketing including customer service, programming, creative and production activities. John has experience managing more than 100 employees and delivering 132 million mail pieces annually from multiple regional production facilities.
John met company President/COO and Co-founder, Francis Baysinger over 20 years ago and since that time they have worked together for various companies. They often discussed their common goals of owning and operating a company that delivered the very best products and services while providing the very best work environment for their employees. After their employer decided to close down its California fundraising facility, John and Francis knew it was time to launch C.I. Partners Direct and the rest is history.
John is certified by the United States Postal Service as a Certified Direct Mail Professional (CDMP) and an Executive Mail Center Manager (EMCM). He received his Bachelor of Science in Business Management degree from the University of Phoenix and is a US Army veteran having served time with Army Airborne and Ranger units. He recently completed the Leadership Course at The USC Marshall School of Business and the Board Leadership Institute at California Lutheran University.
John is a member of the Ventura County Nonprofit Leadership Council, hosted by the Center for Nonprofit Leadership at California Lutheran University. John is also on the Board of Directors and Development Chair for the Cancer Support Community Valley/Ventura/Santa Barbara Chapter.
Click here to hear from John as he shares his personal story about cancer and the life-saving importance of fundraising.
805-585-5274
anna@cipdirect.com
Project Coordinator
With over 20 years of experience in Human Resources and Sales and Marketing, Anna has found the perfect home for her diverse skillsets at C.I. Partners Direct. As a Project Coordinator, she loves the fact that she can use her analytical, graphic design and writing abilities to assist the Project Managers and the extraordinary clients that we serve. “I feel honored to be working with a company devoted to helping nonprofits succeed in raising money, awareness and hope for their causes. It’s an amazing feeling, and I’m so excited to be able to help and contribute!”
On the personal side, Anna volunteers for a number of organizations throughout Southern California, including the Los Angeles Times Festival of Books at USC, Channel Islands Mensa, and most often, her son’s high school sports teams. Go Seraphs!
“One item on my bucket list is to travel the East Coast and explore it from the Revolutionary War historical point of view.”
805-585-5279
kim@cipdirect.com
Lead Project Manager
Kim has worked with non-profit organizations for over 12 years, with a primary emphasis on direct mail programs. She especially likes the challenge of working with complex campaigns for universities and hospitals and prides herself on accuracy and on-time delivery. Kim is vigilant about creating the best customer service experience possible for her clients ensuring a successful campaign with fantastic results.
Kim says she loves knowing that she is part of helping good organizations fulfill their missions by helping them to reach their fundraising goals. “I love when something that seems impossible turns out to be possible with our team guiding the way.”
On the personal side, Kim is passionate about spending time with her family and doing activities together, which often includes their four-legged family members!
“One item on my bucket list is to participate in a mushing event with my Siberian Husky!”
(346) 816-6028
debbie@cipdirect.com
Consultant
Debbie Campbell joined C.I. Partners in April 2018 as Senior Consultant, bringing over 20 years of experience in the creation and execution of strategic, multi-channel fundraising initiatives.
Prior to joining C.I. Partners Direct, Debbie served as Senior Associate Director at The University of Texas MD Anderson Cancer Center where she wrote proposals and executed integrated direct marketing strategies for the Annual Fund Program. She implemented the expansion of the direct mail acquisition effort that grew from a regional area covering the States of Texas, Louisiana and Oklahoma to a nationwide program. She initiated strategies that included Annual Fund donors in an external telephone program and a capital campaign that led to increased revenue, retention and response.
Before joining MD Anderson Cancer Center, Debbie served as Program Manager at the Gulf Coast Regional Blood Center where she managed marketing communications and designed a targeted, multi-channel strategy to enhance the donor experience and increase the awareness of the continuous need for blood donations.
Debbie earned her Bachelors of Science in Marketing from the University of Phoenix and recently completed the Strategic Planning and Major Gift and Capital Campaign courses offered at Rice University in Houston.
Debbie supports animal welfare organizations and donates blood when she’s eligible. She resides in Texas with her husband and two cats. Debbie spends her free time cooking, reading and gardening.
858-405-7273
donna@cipdirect.com
Senior Consultant
Donna joined C.I. Partners Direct in January 2017 bringing with her over 15 years experience in the management and implementation of strategic multi-channel fundraising campaigns.
Before joining our company, Donna designed and launched the implementation of Cedars-Sinai’s inaugural direct response and grateful patient fundraising programs. Utilizing her expertise with process improvement analysis, Donna successfully executed a streamlined and effective approach to donor segmentation and was instrumental in creating a strategic vision driving donor acquisition, retention, and engagement to new heights.
Prior to her work at Cedars-Sinai, Donna served as a director for the United Jewish Federation in San Diego, where she established a robust annual giving plan for the young leadership division, significantly increasing the amount of revenue and gifts received. She also led the strategy and implementation of a landmark team fundraising web initiative.
Donna earned her Bachelors of Science in Psychology from San Diego State University and a Master’s in Evaluation and Organizational Behavior from Claremont Graduate University.
Donna is the consultant for many notable foundations, including:
Donna also gives of her time and expertise to further the missions of these important causes:
Donna resides in Los Angeles, California where she enjoys exploring nature with her husband and children. When not serving her clients, Donna can be found appreciating the things in life that put her in her happy place – sweets, a great cup of coffee, a good book and painting!
805-585-5266
stephanie@cipdirect.com
Senior Project Manager
Our clients help people in many different ways from advocating for the hungry and protecting the environment to funding medical research and technology—all working to make lives better. Stephanie loves the small but vital role she plays in helping these noteworthy organizations with their worthwhile causes.
Since joining C. I. Partners in 2013, Stephanie has contributed to her client’s success through her commitment and attention to detail and says she loves everything about her day-to-day work. “I am proud each and every time I help my client achieve and exceed their fundraising goals.”
On the personal side, Stephanie is passionate about … the DODGERS! She also very much enjoys exploring new music and food.
“One item on my bucket list is to visit the pyramids of Egypt.”
805-256-1628
jessie@cipdirect.com
Art Director
Jessie has over 20 years graphic design and print experience in both the commercial and nonprofit markets. She has conceptualized and developed a diverse array of projects on behalf of our clients, including direct mail packages, brochures and posters as well as email campaigns, PURL’s and websites. Jessie enjoys working with our clients to create unique, creative and results-oriented designs.
Jessie says she enjoys the challenges presented by unique marketing projects. She is motivated every day by the opportunity to find creative, effective solutions and says it’s what makes her job so interesting. “I get the most gratification from discovering that something I did or for which I was partially responsible helped others attain their worthwhile goals.“ We are proud that some of Jessie’s nonprofit designs have received print industry design awards!
In her spare time, Jessie enjoys walking, traveling, jewelry making and knitting.
“One item on my bucket list is to some day go on a long-term excursion with my husband to discover some of the world’s most exotic and intriguing places.”
805-585-5265
kwhite@cipdirect
Project Manager
Kim recently joined C.I. Partners Direct in an administrative capacity and hit the ground running! She has quickly risen to Project Manager where she oversees a diverse client base of nonprofit organizations.
Kim’s clients benefit from her nearly 30 years of management and administrative experience. She’s a strong team player with a voracity not only to succeed but also exceed client and leadership expectations.
One of Kim’s primary objectives both at work and at home is to continuously learn and grow as a person. “I am driven by ensuring that I make a positive difference in what I do and how I live.”
When Kim isn’t working, she is an active member of her community through volunteering and mentorship. Although Kim’s life has taken her across the United States and even abroad, she says, “Ventura is always home.”
“One item on my bucket list is to continue traveling the world to see new and exciting places.”
The world of fundraising is full of possibilities, how those possibilities become reality hinges on your ability to meaningfully connect with your donors and prospects.
It all starts with compelling creative. Well actually, it starts with listening.
Together with you, our creative team listens to your donors by reviewing past campaigns and future goals. What worked? What didn’t? While we may know how to communicate with donors broadly, each campaign is unique and donors deserve to be communicated with, uniquely.
As Dale Partridge author of People over Profit says, “Speak to people how they need to hear it, not how you want to say it.”
Our creative team develops campaigns that grab your donors’ attention with:
Ultimately, your donors must feel connected with you and your cause, feeling a shared sense of values and beliefs that compels them to act.
702-249-7476
marta@cipdirect
Consultant
Marta brings over 15 years experience in the areas of account management, customer service and public speaking. She’s also well versed in helping her clients to develop successful annual giving programs.
As a consultant for C.I. Partners Direct, Marta creates program strategies and direct mail packages that maximize her client’s results and return on investment.
Marta is the consultant for many notable foundations, including:
Marta also gives of her time and expertise to further the missions of these important causes:
Marta resides in Las Vegas, Nevada and is the mother to three active teens, all of whom are competitive soccer players. Marta says, “I’m a pro orange slicer and soccer tunnel maker!” When not serving her clients, Marta can be found baking, reading over a good cup of strong coffee, traveling near any body of water, and watching movies (she’s quite a movie buff!).
(805) 407-1753
shawnda@cipdirect.com
Vice President & Principal Consultant
Shawnda brings over 19 years of direct-response fundraising consulting experience to her clients. Her depth and breadth of experience means that she primarily works with clients in need of high-level fundraising strategies.
Shawnda specializes in program planning and results analysis with an emphasis on achieving targeted response and ROI goals for donor and membership acquisition and retention programs.
Shawnda has been our lead consultant for the following notable clients:
Shawnda is a highly sought after guest speaker for her direct-response experience, having spoken for the following organizations:
As the mother of a 3-year-old boy, she “enjoys” stepping on & picking up endless amounts of Lego’s, battling with action figure superheroes, and watching cartoons. When not traversing her living room she also enjoys camping and fishing with her husband, son and dog, Traxx (Lucy the cat stays home).
805-585-5273
francis@cipdirect.com
President & Chief Operating Officer
Francis is a direct mail, project management and customer service veteran. She spent a combined 17 years as a customer service manager for CSG Systems and DataProse Inc., where she led a highly trained project management team responsible for all nonprofit deliverables including the management of more than 12,000 projects annually.
She and our CEO, John Ray met while at DataProse, sharing a common belief that a company should always do what’s in the best interest of the clients – always! This common goal led them to create C.I. Partners Direct after their employer laid off 65 employees, shutting down its California fundraising facility and essentially getting out of the fundraising market. Francis ensures that our clients see C. I. Partners Direct as allies rather than simply service providers.
Francis also feels strongly that treating employees and vendors with respect is key to company success. Francis and John are hyper-focused on creating a work environment second to none – from flexible work schedules to stellar benefits to free online training for all employees and more. Ultimately, our clients benefit from a dedicated staff with extremely low turnover.
303-802-9747
shawna@cipdirect.com
Senior Consultant
With over 10 years of annual giving consulting experience and 18 years in the fundraising field, Shawna Peterson has a unique flair for developing and guiding clients through creative and effective annual strategic plans to optimize results and grow donor support.
Before joining our company, Shawna served as the primary fundraiser at non-profits across the region including the University of Colorado Cancer Center, AMC Cancer Research Center, Lorenzen Cancer Foundation, Inner City Health Center, “I Have a Dream” Foundation of Boulder County, and Children’s Hospital of Orange County.
Shawna’s passion for fundraising began as a child due to her family’s many affiliations with Orange County (Southern CA) non-profits. Today, she applies her love of fundraising every day for her clients as she believes “we all benefit in providing for our community, when we share our experience.”
Shawna is a credentialed CFRE, Certified Fund Raising Executive. She received a Masters of Social Work and an undergraduate degree in Child Psychology from Arizona State University.
Shawna is the consultant for many notable foundations, including:
Shawna also gives of her time and expertise to further the missions of these important causes:
Shawna resides in Boulder, Colorado with her husband, two stepchildren and her dog Tenley. When not serving her clients, Shawna can be found hiking and snowshoeing the local trails or wakeboarding at the local reservoir.
