Ventura, CA – C.I. Partners Direct, Inc., (www.cipdirect.com) is pleased to announce that Debbie Campbell has joined the firm as Senior Consultant, bringing over 20 years of experience in the creation and execution of strategic, multi-channel direct response fundraising initiatives.
Prior to joining C.I. Partners Direct, Debbie served as Senior Associate Director at The University of Texas MD Anderson Cancer Center where she wrote proposals and executed integrated direct marketing strategies for the Annual Fund Program. She implemented the expansion of the direct mail acquisition effort that grew from a regional area covering the states of Texas, Louisiana and Oklahoma to a nationwide program. She initiated strategies that included Annual Fund donors in an external telephone program and a capital campaign that led to increased revenue, retention and response.
Shawnda Lembke, Vice President and Principal consultant said “Debbie brings an immense amount of experience to the team in the academic medicine and research area, which is a key area of growth for C.I. Partners Direct. We are very fortunate to have someone with her wealth of knowledge and talent join our team.”
Before joining MD Anderson Cancer Center, Debbie served as Program Manager at the Gulf Coast Regional Blood Center where she managed marketing communications and designed a targeted, multi-channel strategy to enhance the donor experience and increase the awareness of the continuous need for blood donations.
Debbie earned her Bachelors of Science in Marketing from the University of Phoenix and recently completed the Strategic Planning and Major Gift and Capital Campaign courses offered at Rice University in Houston.
C.I. Partners Direct, Inc., is a national fundraising and consulting agency headquartered in Ventura, California. The company specializes in the strategic planning and implementation of multi-channel direct response programs for nonprofit organizations in the Healthcare, Higher Education, Social Service, and Cultural markets. They partner with their clients to provide customized programs to achieve their fundraising goals, while providing them with exceptional results and an excellent customer service experience.