Resources

Whitepapers

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Ongoing acquisition of new donors

In the for-profit world, subscriber-based businesses such as premium cable channels and online or print periodicals all face the same reality: some degree of subscriber attrition is to be expected. Thus, an ongoing investment in recruiting new customers is not a luxury but an essential component of the subscription-based business model. more »
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Integration: The future of direct response

Donors live in a multi-channel world and philanthropy is adapting accordingly. It’s important to remember however that direct mail remains the workhorse of fundraising. The key is striking a balance where direct mail responses can be maximized strategically by delivering your message across multiple platforms. more »
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Doctors' Day Mailing: The donor’s turn to express appreciation

Every year on March 30th healthcare facilities across the nation celebrate "National Doctors’ Day." Many of these have had great success with a Doctors’ Day mailing, which gives grateful patient donors (and prospects) a chance to show their appreciation by honoring their physician(s) with a gift along with sending a personal note of gratitude. more »
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Grateful Patient Mailing: Patiently investing in long-term relationships

Medical institutions benefit from the built-in constituency they have of "grateful patients." A prominent, world-renowned academic medical center teamed with C.I. Partners Direct to commit to a long-term growth strategy that included an annual giving program, which resulted in successfully converting grateful patients to long-term donors. more »
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Direct Mail Annual Calendar: Planning ahead to maximize results

When you employ direct mail systemically you achieve more consistent results than other nonprofit organizations that send the occasional one-off appeal. Read this paper to learn three effective approaches to year-round direct mail planning that puts you in the top of your donor minds, netting higher revenue for your organization. more »
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Great donor relationships are built on great communication

Whatever you have done to earn today’s donations, it’s what you do next – and how quickly you do it – that determines the likelihood of additional, bigger gifts. Donor stewardship is key and begins with a commitment to a giving plan that converts occasional gifts into long-term relationships. more »

News

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Donna Daly has joined the firm as a Senior Consultant

Ventura, CA – C.I. Partners Direct, Inc., (www.cipdirect.com) is pleased to announce that Donna Daly has joined the firm as a Senior Consultant, bringing over 15 years of experience in the management and implementation of strategic multi-channel fundraising campaigns. Before joining C.I. Partners Direct, Donna designed and launched the implementation of Cedars-Sinai’s inaugural direct response...

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Our Clients Say It Best

CI Partners Direct has proven to be an outstanding partner.  They produce work of exceptional quality while maintaining the highest level of integrity and workplace transparency. They exemplify the rare mix of expertise, thoroughness, commitment, and accessibility we strive to find in a pivotal vendor. The team at CIPD consistently meets very high standards for productivity in a high-pressure environment. Since we started working with CIPD, we have never missed a deadline or produced less than excellent work. Their comprehensive research and attention to detail resulted in a dramatic upturn in the number of gifts received and the revenue generated.

Kaye de Lancey, CFREDirector of Direct MarketingRady Children's Hospital Foundation

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