In the for-profit world, subscriber-based businesses such as premium cable channels and online or print periodicals all face the same reality: some degree of subscriber attrition is to be expected. Thus, an ongoing investment in recruiting new customers is not a luxury but an essential component of the subscription-based business model.
Donors live in a multi-channel world and philanthropy is adapting accordingly. It’s important to remember however that direct mail remains the workhorse of fundraising. The key is striking a balance where direct mail responses can be maximized strategically by delivering your message across multiple platforms.
Every year on March 30th healthcare facilities across the nation celebrate “National Doctors’ Day.” Many of these have had great success with a Doctors’ Day mailing, which gives grateful patient donors (and prospects) a chance to show their appreciation by honoring their physician(s) with a gift along with sending a personal note of gratitude.
This dual-purpose mailing looks back on the previous tax year and highlights a donor’s cumulative giving activity while also looking ahead to the current year requesting an early renewal. This “soft-ask” approach can be one of your most successful revenue generators of the year!
Medical institutions benefit from the built-in constituency they have of “grateful patients.” A prominent, world-renowned academic medical center teamed with C.I. Partners Direct to commit to a long-term growth strategy that included an annual giving program, which resulted in successfully converting grateful patients to long-term donors.
When you employ direct mail systemically you achieve more consistent results than other nonprofit organizations that send the occasional one-off appeal. Read this paper to learn three effective approaches to year-round direct mail planning that puts you in the top of your donor minds, netting higher revenue for your organization.
Whatever you have done to earn today’s donations, it’s what you do next – and how quickly you do it – that determines the likelihood of additional, bigger gifts. Donor stewardship is key and begins with a commitment to a giving plan that converts occasional gifts into long-term relationships.
Our Clients Say It Best
CHOC Children’s Foundation has worked with CI Partners for almost 2 years now. Our partnership has resulted in revenue of over $1.2 million annually through direct mail and associate giving. Thanks to the tremendous work that they do, we have developed innovative direct mail strategies that have increased donor dollars and fostered a higher level of donor engagement.
Jennie WagnerCampaign and Annual Giving ManagerCHOC Children’s Foundation
Working with C.I. Partners Direct has been instrumental in helping Cal State LA grow our annual giving program. The team at C.I. Partners has helped to tie direct mail with our phone program and allowed us to increase participation. We could not be more pleased with the quality of the pieces our alumni receive. The team at C.I. Partners are dedicated professionals who help us stay within budget, meet deadlines and keep us on tasks from start to finish. I could not ask for a better partnership.
Jill BolineDirector of Annual GivingCal State LA
The team at C.I. Partners Direct are a dream to work with. They are thoughtful, responsive, and produce a product that I am proud to have mailed to our current and new donors. We are lucky to work with this talented team!
Leah WhiteAnnual Giving OfficerSutter Care At Home
I have been working with C.I. Partners Direct for over a year and I have seen an increase in the amounts raised from our donors and patients. They know their business! They are thoughtful professionals who are knowledgeable and work closely with me to ensure successful results. I look forward to a prosperous relationship and continued success!
Dru HartleyDirector of PhilanthropySansum Clinic
C.I. Partners Direct has been an invaluable strategic partner for USC. They comprehend the complex data segmentation that we use at USC and they have detailed quality control processes to verify that our mailing goes out on time and with quality. They anticipate our needs, accommodate our schedules, and most importantly provide us with outstanding customer service and results. I highly recommend their knowledge and experience as an essential fundraising partner.
Iyoni RiceExecutive Director of USC Annual GivingUniversity of Southern California
C.I. Partners Direct handles all of my direct mail needs. I oversee many other areas of fundraising within the Stamford Hospital Foundation and would not be able to get it all done without them. With C.I. Partners, I can focus on my other responsibilities while I know the strategy and product of my Annual Giving piece is taken care of. And as a result, my Annual Giving program continues to exceed the goals we set each year.
Jessica HrenoAnnual Giving & President’s Circle Coordinator Stamford Hospital Foundation
When it comes to annual giving there are any number of vendors that play the game of being a true partner with their clients, but C.I. Partners Direct is our sixth man to success. With exceptional personalized customer service, they are a part of our team from the beginning to the end of each and every project. Sometimes, even going into overtime. The team at C.I. Partners helps our small but mighty team be confident that we are growing our donor base, connecting to our constituents, learning donor behaviors and creating a sustainable pipeline.
Megan MoorefieldDirector of Medical Annual GivingKeck Medicine of USC & USC Norris Comprehensive Cancer Center
CI Partners Direct has proven to be an outstanding partner.They produce work of exceptional quality while maintaining the highest level of integrity and workplace transparency. They exemplify the rare mix of expertise, thoroughness, commitment, and accessibility we strive to find in a pivotal vendor. The team at CIPD consistently meets very high standards for productivity in a high-pressure environment. Since we started working with CIPD, we have never missed a deadline or produced less than excellent work. Their comprehensive research and attention to detail resulted in a dramatic upturn in the number of gifts received and the revenue generated.
Kaye de Lancey, CFREDirector of Direct MarketingRady Children's Hospital Foundation
I would highly recommend C.I. Partners Direct; they are without a doubt an outstanding operation with a knowledgeable staff that goes above and beyond their call of duty to satisfy their clients. Their expertise, assistance, and professionalism are unmatched. Even when faced with difficult projects and tight deadlines, they deliver with quality, accuracy, and kindness.
Sarah SaadSenior Development Officer, Community Relations and DevelopmentCedars-Sinai
The professionalism and diligence CI Partners Direct exhibits with every job is outstanding. Our relationship is such that I can relax and know things are going to be handled to our highest standards. Our direct mail program is in great hands with CI Partners Direct!
Becky McCauleySenior Development OfficerArkansas Children's Hospital Foundation