Donors live in a multi-channel world and philanthropy is adapting accordingly. It’s important to remember however that direct mail remains the workhorse of fundraising. The key is striking a balance where direct mail responses can be maximized strategically by delivering your message across multiple platforms.
Every year on March 30th healthcare facilities across the nation celebrate “National Doctors’ Day.” Many of these have had great success with a Doctors’ Day mailing, which gives grateful patient donors (and prospects) a chance to show their appreciation by honoring their physician(s) with a gift along with sending a personal note of gratitude.
This dual-purpose mailing looks back on the previous tax year and highlights a donor’s cumulative giving activity while also looking ahead to the current year requesting an early renewal. This “soft-ask” approach can be one of your most successful revenue generators of the year!
Medical institutions benefit from the built-in constituency they have of “grateful patients.” A prominent, world-renowned academic medical center teamed with C.I. Partners Direct to commit to a long-term growth strategy that included an annual giving program, which resulted in successfully converting grateful patients to long-term donors.
When you employ direct mail systemically you achieve more consistent results than other nonprofit organizations that send the occasional one-off appeal. Read this paper to learn three effective approaches to year-round direct mail planning that puts you in the top of your donor minds, netting higher revenue for your organization.
Whatever you have done to earn today’s donations, it’s what you do next – and how quickly you do it – that determines the likelihood of additional, bigger gifts. Donor stewardship is key and begins with a commitment to a giving plan that converts occasional gifts into long-term relationships.
Our Clients Say It Best
Adventist Health hospitals serve a broad expanse of rural and urban communities in California, Hawaii, Oregon, and Washington; C.I. Partners Direct helped maximize limited resources and ramp up our annual fund programming throughout the system. Everything from cost efficiency to minimizing the work load on our staff to help them reach donors and patients regardless of how big or small each hospital may be.
Kendace O'DonnellAdventist Health Philanthropy
I have been working with C.I. Partners Direct for over a year and I have seen an increase in the amounts raised from our donors and patients. They know their business! They are thoughtful professionals who are knowledgeable and work closely with me to ensure successful results. I look forward to a prosperous relationship and continued success!
Dru HartleyDirector of PhilanthropySansum Clinic
Thank you for being such an awesome steward of all of our programs. We so value your expertise, flexibility, and fortitude under pressure! Everyone at C.I. Partners Direct is truly the best. We are so lucky to partner with you!!!
Dana MathesDirect Marketing Writer/Editor, Advancement Communications University Development & Alumni RelationsUniversity of California, San Francisco
C.I. Partners Direct has provided me what my foundation needs – an experienced team of project managers, graphic designers, programmers and high level consulting. C.I. Partners Direct has been a solid fundraising partner!
Mike LairPhoenix Children’s Hospital Foundation
When it comes to annual giving there are any number of vendors that play the game of being a true partner with their clients, but C.I. Partners Direct is our sixth man to success. With exceptional personalized customer service, they are a part of our team from the beginning to the end of each and every project. Sometimes, even going into overtime. The team at C.I. Partners helps our small but mighty team be confident that we are growing our donor base, connecting to our constituents, learning donor behaviors and creating a sustainable pipeline.
Megan MoorefieldDirector of Medical Annual GivingKeck Medicine of USC & USC Norris Comprehensive Cancer Center
The professionalism and diligence CI Partners Direct exhibits with every job is outstanding. Our relationship is such that I can relax and know things are going to be handled to our highest standards. Our direct mail program is in great hands with CI Partners Direct!
Becky McCauleySenior Development OfficerArkansas Children's Hospital Foundation
I love working with C.I. Partners Direct! They are always great with communicating upcoming deadlines, coming up with great creative, and helping to work within budget guidelines.
Natalie YarnalMembership ManagerPhoenix Zoo
CHOC Children’s Foundation has worked with CI Partners for almost 2 years now. Our partnership has resulted in revenue of over $1.2 million annually through direct mail and associate giving. Thanks to the tremendous work that they do, we have developed innovative direct mail strategies that have increased donor dollars and fostered a higher level of donor engagement.
Jennie WagnerCampaign and Annual Giving ManagerCHOC Children’s Foundation
From day one we have been a team with C.I. Partners Direct. Our collaborative partnership has increased CHOC Children’s overall fundraising efforts, year-over-year. We appreciate their responsiveness, attention to detail, and most importantly their stellar integrity. They make sure that we receive the best possible outcome on each and every project.
Annamaria AhernSenior DirectorCHOC Children's Foundation
I would highly recommend C.I. Partners Direct; they are without a doubt an outstanding operation with a knowledgeable staff that goes above and beyond their call of duty to satisfy their clients. Their expertise, assistance, and professionalism are unmatched. Even when faced with difficult projects and tight deadlines, they deliver with quality, accuracy, and kindness.
Sarah SaadSenior Development Officer, Community Relations and DevelopmentCedars-Sinai