In the for-profit world, subscriber-based businesses such as premium cable channels and online or print periodicals all face the same reality: some degree of subscriber attrition is to be expected. Thus, an ongoing investment in recruiting new customers is not a luxury but an essential component of the subscription-based business model.
Donors live in a multi-channel world and philanthropy is adapting accordingly. It’s important to remember however that direct mail remains the workhorse of fundraising. The key is striking a balance where direct mail responses can be maximized strategically by delivering your message across multiple platforms.
Every year on March 30th healthcare facilities across the nation celebrate “National Doctors’ Day.” Many of these have had great success with a Doctors’ Day mailing, which gives grateful patient donors (and prospects) a chance to show their appreciation by honoring their physician(s) with a gift along with sending a personal note of gratitude.
This dual-purpose mailing looks back on the previous tax year and highlights a donor’s cumulative giving activity while also looking ahead to the current year requesting an early renewal. This “soft-ask” approach can be one of your most successful revenue generators of the year!
Medical institutions benefit from the built-in constituency they have of “grateful patients.” A prominent, world-renowned academic medical center teamed with C.I. Partners Direct to commit to a long-term growth strategy that included an annual giving program, which resulted in successfully converting grateful patients to long-term donors.
When you employ direct mail systemically you achieve more consistent results than other nonprofit organizations that send the occasional one-off appeal. Read this paper to learn three effective approaches to year-round direct mail planning that puts you in the top of your donor minds, netting higher revenue for your organization.
Whatever you have done to earn today’s donations, it’s what you do next – and how quickly you do it – that determines the likelihood of additional, bigger gifts. Donor stewardship is key and begins with a commitment to a giving plan that converts occasional gifts into long-term relationships.
Our Clients Say It Best
I have worked with many direct marketing vendors over the last 12 years, and C.I. Partners Direct is definitely one of the best! Their customer service, attention to detail, industry knowledge and wide range of services truly set them apart from others. I can always count on them to meet our deadlines and provide a high-quality finished product within our budget. I highly recommend them!
Betsy SteehlerAssociate Director of Direct MarketingRochester Regional Health Foundations
I cannot thank you enough for the outstanding service that you provided Northridge Hospital Foundation in our direct mail appeal. C.I. Partners Direct was responsive to my needs and produces exceptional, timely and results–oriented mailings for us. Your guidance and suggestions are very much appreciated. I’m pleased with the level of service that I’ve received and highly recommend C.I. Partners to my peers.
Tonette BarcellonaNorthridge Hospital Foundation
I would highly recommend C.I. Partners Direct for your direct mail fundraising appeals. Not only do to they provide high quality print pieces, they provide exceptional and extensive non-profit fundraising expertise to help increase the return on investment for your appeals. They are not just another print house. The entire team at C.I. Partners knows how to tailor your appeals to help achieve your fundraising goals, and they walk alongside of you through the entire process.
Nesha CrossmanDirector of Development - Western RegionNuru International
When it comes to annual giving there are any number of vendors that play the game of being a true partner with their clients, but C.I. Partners Direct is our sixth man to success. With exceptional personalized customer service, they are a part of our team from the beginning to the end of each and every project. Sometimes, even going into overtime. The team at C.I. Partners helps our small but mighty team be confident that we are growing our donor base, connecting to our constituents, learning donor behaviors and creating a sustainable pipeline.
Megan MoorefieldDirector of Medical Annual GivingKeck Medicine of USC & USC Norris Comprehensive Cancer Center
Thank you for being such an awesome steward of all of our programs. We so value your expertise, flexibility, and fortitude under pressure! Everyone at C.I. Partners Direct is truly the best. We are so lucky to partner with you!!!
Dana MathesDirect Marketing Writer/Editor, Advancement Communications University Development & Alumni RelationsUniversity of California, San Francisco
Adventist Health hospitals serve a broad expanse of rural and urban communities in California, Hawaii, Oregon, and Washington; C.I. Partners Direct helped maximize limited resources and ramp up our annual fund programming throughout the system. Everything from cost efficiency to minimizing the work load on our staff to help them reach donors and patients regardless of how big or small each hospital may be.
Kendace O'DonnellAdventist Health Philanthropy
C.I. Partners Direct handles all of my direct mail needs. I oversee many other areas of fundraising within the Stamford Hospital Foundation and would not be able to get it all done without them. With C.I. Partners, I can focus on my other responsibilities while I know the strategy and product of my Annual Giving piece is taken care of. And as a result, my Annual Giving program continues to exceed the goals we set each year.
Jessica HrenoAnnual Giving & President’s Circle Coordinator Stamford Hospital Foundation
From day one we have been a team with C.I. Partners Direct. Our collaborative partnership has increased CHOC Children’s overall fundraising efforts, year-over-year. We appreciate their responsiveness, attention to detail, and most importantly their stellar integrity. They make sure that we receive the best possible outcome on each and every project.
Annamaria AhernSenior DirectorCHOC Children's Foundation
The team at C.I. Partners Direct are a dream to work with. They are thoughtful, responsive, and produce a product that I am proud to have mailed to our current and new donors. We are lucky to work with this talented team!
Leah WhiteAnnual Giving OfficerSutter Care At Home
C.I. Partners Direct has provided me what my foundation needs – an experienced team of project managers, graphic designers, programmers and high level consulting. C.I. Partners Direct has been a solid fundraising partner!