Ongoing acquisition of new donors

Ongoing acquisition of new donors

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In the for-profit world, subscriber-based businesses such as premium cable channels and online or print periodicals all face the same reality: some degree of subscriber attrition is to be expected. Thus, an ongoing investment in recruiting new customers is not a luxury but an essential component of the subscription-based business model.

Integration: The future of direct response

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Donors live in a multi-channel world and philanthropy is adapting accordingly. It’s important to remember however that direct mail remains the workhorse of fundraising. The key is striking a balance where direct mail responses can be maximized strategically by delivering your message across multiple platforms.

Doctors’ Day Mailing: The donor’s turn to express appreciation

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Every year on March 30th healthcare facilities across the nation celebrate “National Doctors’ Day.” Many of these have had great success with a Doctors’ Day mailing, which gives grateful patient donors (and prospects) a chance to show their appreciation by honoring their physician(s) with a gift along with sending a personal note of gratitude.

Donor Confirmation Mailing: Stewardship and revenue in one package

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This dual-purpose mailing looks back on the previous tax year and highlights a donor’s cumulative giving activity while also looking ahead to the current year requesting an early renewal. This “soft-ask” approach can be one of your most successful revenue generators of the year!

Grateful Patient Mailing: Patiently investing in long-term relationships

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Medical institutions benefit from the built-in constituency they have of “grateful patients.” A prominent, world-renowned academic medical center teamed with C.I. Partners Direct to commit to a long-term growth strategy that included an annual giving program, which resulted in successfully converting grateful patients to long-term donors.

Direct Mail Annual Calendar: Planning ahead to maximize results

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When you employ direct mail systemically you achieve more consistent results than other nonprofit organizations that send the occasional one-off appeal. Read this paper to learn three effective approaches to year-round direct mail planning that puts you in the top of your donor minds, netting higher revenue for your organization.

Great donor relationships are built on great communication

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Whatever you have done to earn today’s donations, it’s what you do next – and how quickly you do it – that determines the likelihood of additional, bigger gifts. Donor stewardship is key and begins with a commitment to a giving plan that converts occasional gifts into long-term relationships.

Our Clients Say It Best

C.I. Partners Direct has provided me what my foundation needs – an experienced team of project managers, graphic designers, programmers and high level consulting. C.I. Partners Direct has been a solid fundraising partner!
Mike LairPhoenix Children’s Hospital Foundation

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