In the for-profit world, subscriber-based businesses such as premium cable channels and online or print periodicals all face the same reality: some degree of subscriber attrition is to be expected. Thus, an ongoing investment in recruiting new customers is not a luxury but an essential component of the subscription-based business model.
Donors live in a multi-channel world and philanthropy is adapting accordingly. It’s important to remember however that direct mail remains the workhorse of fundraising. The key is striking a balance where direct mail responses can be maximized strategically by delivering your message across multiple platforms.
Every year on March 30th healthcare facilities across the nation celebrate “National Doctors’ Day.” Many of these have had great success with a Doctors’ Day mailing, which gives grateful patient donors (and prospects) a chance to show their appreciation by honoring their physician(s) with a gift along with sending a personal note of gratitude.
This dual-purpose mailing looks back on the previous tax year and highlights a donor’s cumulative giving activity while also looking ahead to the current year requesting an early renewal. This “soft-ask” approach can be one of your most successful revenue generators of the year!
Medical institutions benefit from the built-in constituency they have of “grateful patients.” A prominent, world-renowned academic medical center teamed with C.I. Partners Direct to commit to a long-term growth strategy that included an annual giving program, which resulted in successfully converting grateful patients to long-term donors.
When you employ direct mail systemically you achieve more consistent results than other nonprofit organizations that send the occasional one-off appeal. Read this paper to learn three effective approaches to year-round direct mail planning that puts you in the top of your donor minds, netting higher revenue for your organization.
Whatever you have done to earn today’s donations, it’s what you do next – and how quickly you do it – that determines the likelihood of additional, bigger gifts. Donor stewardship is key and begins with a commitment to a giving plan that converts occasional gifts into long-term relationships.
Our Clients Say It Best
C.I. Partners Direct has been an excellent strategic partner for Cal Lutheran. They’ve played an essential part in helping us develop our fundraising strategy and have brought focus, creativity and results to our direct mail program.
Michelle SpurgeonCalifornia Lutheran University
I cannot thank you enough for the outstanding service that you provided Northridge Hospital Foundation in our direct mail appeal. C.I. Partners Direct was responsive to my needs and produces exceptional, timely and results–oriented mailings for us. Your guidance and suggestions are very much appreciated. I’m pleased with the level of service that I’ve received and highly recommend C.I. Partners to my peers.
Tonette BarcellonaNorthridge Hospital Foundation
C.I. Partners Direct has been an invaluable strategic partner for USC. They comprehend the complex data segmentation that we use at USC and they have detailed quality control processes to verify that our mailing goes out on time and with quality. They anticipate our needs, accommodate our schedules, and most importantly provide us with outstanding customer service and results. I highly recommend their knowledge and experience as an essential fundraising partner.
Iyoni RiceExecutive Director of USC Annual GivingUniversity of Southern California
Adventist Health hospitals serve a broad expanse of rural and urban communities in California, Hawaii, Oregon, and Washington; C.I. Partners Direct helped maximize limited resources and ramp up our annual fund programming throughout the system. Everything from cost efficiency to minimizing the work load on our staff to help them reach donors and patients regardless of how big or small each hospital may be.
Kendace O'DonnellAdventist Health Philanthropy
Thank you for being such an awesome steward of all of our programs. We so value your expertise, flexibility, and fortitude under pressure! Everyone at C.I. Partners Direct is truly the best. We are so lucky to partner with you!!!
Dana MathesDirect Marketing Writer/Editor, Advancement Communications University Development & Alumni RelationsUniversity of California, San Francisco
I would highly recommend C.I. Partners Direct; they are without a doubt an outstanding operation with a knowledgeable staff that goes above and beyond their call of duty to satisfy their clients. Their expertise, assistance, and professionalism are unmatched. Even when faced with difficult projects and tight deadlines, they deliver with quality, accuracy, and kindness.
Sarah SaadSenior Development Officer, Community Relations and DevelopmentCedars-Sinai
C.I. Partners Direct has provided me what my foundation needs – an experienced team of project managers, graphic designers, programmers and high level consulting. C.I. Partners Direct has been a solid fundraising partner!
Mike LairPhoenix Children’s Hospital Foundation
CI Partners Direct has proven to be an outstanding partner.They produce work of exceptional quality while maintaining the highest level of integrity and workplace transparency. They exemplify the rare mix of expertise, thoroughness, commitment, and accessibility we strive to find in a pivotal vendor. The team at CIPD consistently meets very high standards for productivity in a high-pressure environment. Since we started working with CIPD, we have never missed a deadline or produced less than excellent work. Their comprehensive research and attention to detail resulted in a dramatic upturn in the number of gifts received and the revenue generated.
Kaye de Lancey, CFREDirector of Direct MarketingRady Children's Hospital Foundation
CHOC Children’s Foundation has worked with CI Partners for almost 2 years now. Our partnership has resulted in revenue of over $1.2 million annually through direct mail and associate giving. Thanks to the tremendous work that they do, we have developed innovative direct mail strategies that have increased donor dollars and fostered a higher level of donor engagement.
Jennie WagnerCampaign and Annual Giving ManagerCHOC Children’s Foundation
The team at C.I. Partners Direct are a dream to work with. They are thoughtful, responsive, and produce a product that I am proud to have mailed to our current and new donors. We are lucky to work with this talented team!
Leah WhiteAnnual Giving OfficerSutter Care At Home