In the for-profit world, subscriber-based businesses such as premium cable channels and online or print periodicals all face the same reality: some degree of subscriber attrition is to be expected. Thus, an ongoing investment in recruiting new customers is not a luxury but an essential component of the subscription-based business model.
Donors live in a multi-channel world and philanthropy is adapting accordingly. It’s important to remember however that direct mail remains the workhorse of fundraising. The key is striking a balance where direct mail responses can be maximized strategically by delivering your message across multiple platforms.
Every year on March 30th healthcare facilities across the nation celebrate “National Doctors’ Day.” Many of these have had great success with a Doctors’ Day mailing, which gives grateful patient donors (and prospects) a chance to show their appreciation by honoring their physician(s) with a gift along with sending a personal note of gratitude.
This dual-purpose mailing looks back on the previous tax year and highlights a donor’s cumulative giving activity while also looking ahead to the current year requesting an early renewal. This “soft-ask” approach can be one of your most successful revenue generators of the year!
Medical institutions benefit from the built-in constituency they have of “grateful patients.” A prominent, world-renowned academic medical center teamed with C.I. Partners Direct to commit to a long-term growth strategy that included an annual giving program, which resulted in successfully converting grateful patients to long-term donors.
When you employ direct mail systemically you achieve more consistent results than other nonprofit organizations that send the occasional one-off appeal. Read this paper to learn three effective approaches to year-round direct mail planning that puts you in the top of your donor minds, netting higher revenue for your organization.
Whatever you have done to earn today’s donations, it’s what you do next – and how quickly you do it – that determines the likelihood of additional, bigger gifts. Donor stewardship is key and begins with a commitment to a giving plan that converts occasional gifts into long-term relationships.
Our Clients Say It Best
C.I. Partners Direct handles all of my direct mail needs. I oversee many other areas of fundraising within the Stamford Hospital Foundation and would not be able to get it all done without them. With C.I. Partners, I can focus on my other responsibilities while I know the strategy and product of my Annual Giving piece is taken care of. And as a result, my Annual Giving program continues to exceed the goals we set each year.
Jessica HrenoAnnual Giving & President’s Circle Coordinator Stamford Hospital Foundation
I have been working with C.I. Partners Direct for over a year and I have seen an increase in the amounts raised from our donors and patients. They know their business! They are thoughtful professionals who are knowledgeable and work closely with me to ensure successful results. I look forward to a prosperous relationship and continued success!
Dru HartleyDirector of PhilanthropySansum Clinic
Thank you for being such an awesome steward of all of our programs. We so value your expertise, flexibility, and fortitude under pressure! Everyone at C.I. Partners Direct is truly the best. We are so lucky to partner with you!!!
Dana MathesDirect Marketing Writer/Editor, Advancement Communications University Development & Alumni RelationsUniversity of California, San Francisco
When it comes to annual giving there are any number of vendors that play the game of being a true partner with their clients, but C.I. Partners Direct is our sixth man to success. With exceptional personalized customer service, they are a part of our team from the beginning to the end of each and every project. Sometimes, even going into overtime. The team at C.I. Partners helps our small but mighty team be confident that we are growing our donor base, connecting to our constituents, learning donor behaviors and creating a sustainable pipeline.
Megan MoorefieldDirector of Medical Annual GivingKeck Medicine of USC & USC Norris Comprehensive Cancer Center
I would highly recommend C.I. Partners Direct for your direct mail fundraising appeals. Not only do to they provide high quality print pieces, they provide exceptional and extensive non-profit fundraising expertise to help increase the return on investment for your appeals. They are not just another print house. The entire team at C.I. Partners knows how to tailor your appeals to help achieve your fundraising goals, and they walk alongside of you through the entire process.
Nesha CrossmanDirector of Development - Western RegionNuru International
CI Partners Direct has proven to be an outstanding partner.They produce work of exceptional quality while maintaining the highest level of integrity and workplace transparency. They exemplify the rare mix of expertise, thoroughness, commitment, and accessibility we strive to find in a pivotal vendor. The team at CIPD consistently meets very high standards for productivity in a high-pressure environment. Since we started working with CIPD, we have never missed a deadline or produced less than excellent work. Their comprehensive research and attention to detail resulted in a dramatic upturn in the number of gifts received and the revenue generated.
Kaye de Lancey, CFREDirector of Direct MarketingRady Children's Hospital Foundation
I have worked with many direct marketing vendors over the last 12 years, and C.I. Partners Direct is definitely one of the best! Their customer service, attention to detail, industry knowledge and wide range of services truly set them apart from others. I can always count on them to meet our deadlines and provide a high-quality finished product within our budget. I highly recommend them!
Betsy SteehlerAssociate Director of Direct MarketingRochester Regional Health Foundations
I would highly recommend C.I. Partners Direct; they are without a doubt an outstanding operation with a knowledgeable staff that goes above and beyond their call of duty to satisfy their clients. Their expertise, assistance, and professionalism are unmatched. Even when faced with difficult projects and tight deadlines, they deliver with quality, accuracy, and kindness.
Sarah SaadSenior Development Officer, Community Relations and DevelopmentCedars-Sinai
The professionalism and diligence CI Partners Direct exhibits with every job is outstanding. Our relationship is such that I can relax and know things are going to be handled to our highest standards. Our direct mail program is in great hands with CI Partners Direct!
Becky McCauleySenior Development OfficerArkansas Children's Hospital Foundation
From day one we have been a team with C.I. Partners Direct. Our collaborative partnership has increased CHOC Children’s overall fundraising efforts, year-over-year. We appreciate their responsiveness, attention to detail, and most importantly their stellar integrity. They make sure that we receive the best possible outcome on each and every project.
Annamaria AhernSenior DirectorCHOC Children's Foundation